By Vet is a premium pet treat brand created by combining 100% Korean chicken and duck, U.S.-sourced turkey, Seoul National University’s advanced technology, and 20 years of pet food manufacturing expertise. The natural yeast digestion enhancement method and the 5-step low temperature air-drying system are the core technologies that preserve the nutrients of the raw ingredients while maintaining their natural flavor. All products are manufactured in Korea, ensuring exceptional safety and reliability, and this rigorous quality standard is fully reflected in the packaging design.

The design system consists of three major series: Emotional Illustration, Modern & Lux, and Character. The Emotional Illustration series features dogs dressed in suits and elegant dresses dining at a table, emphasizing premium ingredients and a luxurious mood. The classical painting-inspired colors and detailed expressions reinforce the brand’s sophistication and confidence. The Modern & Lux series uses a clean white tone and a large transparent window that maximizes raw material visibility, enhancing professionalism and trust while color coding each protein type for strong visual identification. The Character series employs cute hand drawn dog illustrations to convey friendliness and emotional warmth, with soft pastel tones that make the brand feel approachable and extend naturally into various merchandise applications for stronger market penetration.

The “COMPANION ANIMAL NUTRITION” emblem incorporates farm and poultry illustrations, visually reinforcing the brand’s philosophy of natural, ingredient-focused nutrition. Typography for each package is carefully selected to match the concept, achieving clarity, harmony, and a cohesive overall brand identity. By Vet’s packaging is more than just a wrapper it visually articulates the brand’s commitment to high quality ingredients, scientific technology, Korean manufacturing, and emotional design.